Cailler — The Home of Swiss Chocolate
Cailler is a Swiss premium chocolate brand with nearly two centuries of experience in chocolate making. Yet they’re mostly unknown outside Switzerland. Cailler needed to increase their brand awareness on the US market through a social media campaign.
Cailler’s master chocolatier Geraldine is generally considered one of the best chocolatiers in the world and recently won the Swiss Chocolate Masters, one of the most prestigious awards for chocolatiers.
To showcase the craft and attention to detail that goes into Cailler's chocolate making we decided to celebrate Geraldine in this film that ran on Facebook and Instagram.
The film was shot on location in Broc, Switzerland and features Geraldine as well as Maison Cailler, one of the oldest chocolate factories in the world.